Maybe the most widely spread video I have posted

This is not my usual kind of post, and the reason I wanted to post it first didn’t have anything to do with viral marketing, word of mouth or customer satisfaction. I wanted to post it because I love the video, I love the lyrics and I love the message.

But when I come to think about it, it does belong here. This is a viral video. It has gotten more than 108 million views! Maybe more than any other video I have posted here. And, I believe it has spread around the net just because it does carry an important message (in addition to being a catchy song with a great video). So, I will post both the video and the lyrics here. I like it, and I hope you like it too! Enjoy!

Katy Perry – Firework

Do you ever feel like a plastic bag
Drifting through the wind, wanting to start again?
Do you ever feel, feel so paper thin
Like a house of cards, one blow from caving in?

Do you ever feel already buried deep?
Six feet under screams but no one seems to hear a thing
Do you know that there’s still a chance for you
‘Cause there’s a spark in you?

You just gotta ignite the light and let it shine
Just own the night like the 4th of July

‘Cause baby, you’re a firework
Come on, show ’em what you’re worth
Make ’em go, oh
As you shoot across the sky

Baby, you’re a firework
Come on, let your colors burst
Make ’em go, oh
You’re gonna leave ’em falling down

You don’t have to feel like a waste of space
You’re original, cannot be replaced
If you only knew what the future holds
After a hurricane comes a rainbow

Maybe you’re reason why all the doors are closed
So you could open one that leads you to the perfect road
Like a lightning bolt, your heart will blow
And when it’s time, you’ll know

You just gotta ignite the light and let it shine
Just own the night like the 4th of July

‘Cause baby you’re a firework
Come on, show ’em what you’re worth
Make ’em go, oh
As you shoot across the sky

Baby, you’re a firework
Come on, let your colors burst
Make ’em go, oh
You’re gonna leave ’em falling down

Boom, boom, boom
Even brighter than the moon, moon, moon
It’s always been inside of you, you, you
And now it’s time to let it through

‘Cause baby you’re a firework
Come on, show ’em what you’re worth
Make ’em go, oh
As you shoot across the sky

Baby, you’re a firework
Come on, let your colors burst
Make ’em go, oh
You’re gonna leave ’em falling down

Boom, boom, boom
Even brighter than the moon, moon, moon
Boom, boom, boom
Even brighter than the moon, moon, moon

P.S. Dont forget to download “Viral Thinking – a “Viral Marketing Toolkit” – my ebook about how to maximize the potential for viral spread. D.S.

Kristofer Mencák has a M.Sc. in Business Administration from Stockholm School of Economics. He is a consultant, author and lecturer on social media, viral marketing and word of mouth. He has also recently been travelling the world teaching the dance kizomba.

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