This Friday I spent the afternoon away from the day to day business of JMW, and once again gave a lecture about viral marketing at Berghs School of Communication, the world’s best communication and advertising school. The last time I …
Viral marketing – Guest lecture at Berghs – School of the Year Read more »
Molly Flatt from 1000heads pointed towards an article in New Scientist lately. Spanish researchers José Luis Iribarren from IBM and Esteban Moro at the Carlos III University in Madrid developed a method to accurately predict how quickly and widely new …
There has been a lot of talk these last couple of days about an ad made by DDB Brazil, supposedly for WWF. It even won an award in the One Show. WWF first said they denied approval of the ad, …
I couldn’t agree more actually. Check out the post on Brains on Fire – Do the right thing. Short quote: “…Purpose-driven companies do the right thing and sales is a byproduct of that mission. You shouldn’t get into social media …
I haven’t gotten a tag cloud here, but this is what I write most about. And it’s built not just from the tags I use, it’s from all the words on the blog. Generated from wordle.net. Hat tip to Patrick …
When starting campaigns, trying to ignite a viral spread, exposing people to the (supposedly) viral agent is the first step. It is important to get people to pay attention. Today, this isn’t easy. As the title or headline of some …
More and more businesses are noticing how social media is transforming the media landscape, shifting more and more power to consumers. A lot of businesses realize they should probably have some kind of prescence. Some give it a try. A …
This January I was pretty impressed by the new thinking CP&B did with the campaign Whopper Sacrifice. I am not talking about the morality in dropping friends on Facebook to get a free Whopper. What impressed me was that it …
I’m back from vacation, going through my reader, and as I still haven’t gone through it all, this might be repetition for some. Sorry about that. From what I’ve noticed, United Airlines is in trouble, as they break guitars. Dave …
In The Tipping Point, Malcolm Gladwell wrote about how an bar fight might grow. Everybody has their own “tipping point” for how many people have to be fighting to engage themselves in the fight. Something similar is seen in this …