The origins of word of mouth I believe word of mouth must have originated because of some evolutionary advantage. With a foundation in the rule of reciprocity, groups of humans that gave each other valuable tips about where to find …

Word of mouth throughout history Read more »

OfficeMax got a huge success with ElfYourself (not active anymore) around christmas 2008 (193 million visits). Being an obvious spoof, the site MILFYourself.com is trying to ride that popularity. It is clear that they have not made the first of …

MILFyourself – a spoof on ElfYourself Read more »

I recently wrote about Burger Kings campaign Whopper Sacrifice, a Facebook application where you could de-friend 10 “friends” on Facebook and get a free Whopper. Now it seems Facebook has required changes to the application due to privacy issues, according …

Facebook required changes to Whopper Sacrifice Read more »