How to get attention
It has been told for years – consumers are exposed to more than 3000 commercial messages per day. It could be less, but probably it is more now, and increasing. Herbert Simon, maybe the first person to frame the concept …
Year: 2008
Would you block Google?
New technology is really interesting. It changes our needs, mindsets and behaviour. The term for people who have grown up with what we consider relatively new technology are called Digital Natives (as compared to Digital Immigrants). To accomodate these digital …
When a viral format almost becomes “viral”, or?
I am not allowed to vote in the US. If I was, I would vote for Obama, but that’s not the point with this post. The point is a little phenomenon that I think we have seen tipping these last …
YouTube in 1985
We didn’t know it, but YouTube actually started in 1985. 😉 A funny clip about how it worked back then. So far 744 000 views since end of August. Via: WowEffect
Wassup 2008 – a brilliant spoof
We’ve seen the campaigns for the current US election using online tools like never before. Here is one of the more recent examples – a brilliant ad for the Obama campaign. It was uploaded on the 24th of October, and …
Three viral campaigns and their success factors
Recently, I have bumped into two campaigns that are pretty similar. They are both campaigns with viral potential, and I would actually pass them on, even though I am very picky passing stuff on. So, I believe they have managed …
Are blogs dead?
A few days ago we learnt, through an article in Wired, that what’s hot now is microblogging, flickr and facebook. Blogs are dead. Wired about blogging: “…why bother? The time it takes to craft sharp, witty blog prose is better …
Who’s got a better chance in the economic downturn?
With the financial crisis already here and recession just around the corner, discussions run high about what will happen in the advertising and PR industries. How will it affect us? There will be businesses that continue just like before and …
Who’s got a better chance in the economic downturn? Read more »
Movements and passion
I just read a post on the Brains on Fire blog – When is it a movement? – where Spike asks Geno this very question. Geno’s reply: “A movement starts with the first conversation.” That means that it is the …
Social Media Aikido
When reading What is social media marketing (sparked by Peter Kim’s post Defining Social Media Marketing), I remembered a previous post on my blog in swedish, and the change in mindset needed in this new media landscape. Aikido is a …