I couldn’t agree more actually. Check out the post on Brains on Fire – Do the right thing. Short quote: “…Purpose-driven companies do the right thing and sales is a byproduct of that mission. You shouldn’t get into social media …
I haven’t gotten a tag cloud here, but this is what I write most about. And it’s built not just from the tags I use, it’s from all the words on the blog. Generated from wordle.net. Hat tip to Patrick …
When starting campaigns, trying to ignite a viral spread, exposing people to the (supposedly) viral agent is the first step. It is important to get people to pay attention. Today, this isn’t easy. As the title or headline of some …
More and more businesses are noticing how social media is transforming the media landscape, shifting more and more power to consumers. A lot of businesses realize they should probably have some kind of prescence. Some give it a try. A …
This January I was pretty impressed by the new thinking CP&B did with the campaign Whopper Sacrifice. I am not talking about the morality in dropping friends on Facebook to get a free Whopper. What impressed me was that it …
Recent events have shown, once again, the importance of good customer service. As consumers now can fight back, companies have yet another incentive to provide good customer service – to prevent viral spread of consumer rants on the Internet. Truth …