When talking about viral marketing, there is no question about it – content is king. To make videos, games or applications go truly viral, there is no substitute for great content. However, even if you can have a pretty good …
Metaphors are great to make something a lot easier to understand. The constant mantras in social media circles telling businesses in general and customers in particular are pretty easy to understand. Some examples: “listen, learn and interact”, “don’t be afraid …
Why engage in social media? The power of metaphor Read more »
Well, it is hardly news anymore that people trust “someone like me” the most. Nielsen’s recent study just confirms the picture. However, it is interesting to know that the numbers are actually going up. In this study, 90 % stated …
Here is a really tasty quote from Seth Godins post – Win the fight, lose the customer. …smart marketers understand that the word ‘right’ in “The customer is always right” doesn’t mean that they’d win in court or a debate. …
The customer is always right – what does it mean? Read more »
Just like Daan from ViralBlog suspected, MediaCulpa confirmed, and Resumé writes about it was a hoax, the Danish mother seeking video that got so many people talking and posting these last couple of days. VisitDenmark, the danish agency promoting Denmark …
The origins of word of mouth I believe word of mouth must have originated because of some evolutionary advantage. With a foundation in the rule of reciprocity, groups of humans that gave each other valuable tips about where to find …
This Friday I spent the afternoon away from the day to day business of JMW, and once again gave a lecture about viral marketing at Berghs School of Communication, the world’s best communication and advertising school. The last time I …
Viral marketing – Guest lecture at Berghs – School of the Year Read more »
Molly Flatt from 1000heads pointed towards an article in New Scientist lately. Spanish researchers José Luis Iribarren from IBM and Esteban Moro at the Carlos III University in Madrid developed a method to accurately predict how quickly and widely new …
There has been a lot of talk these last couple of days about an ad made by DDB Brazil, supposedly for WWF. It even won an award in the One Show. WWF first said they denied approval of the ad, …