12 Viral Content Triggers
For a campaign to go truly viral, amazing content is often key. So, what kind of content works? What will make people want to pass something on? In my experience, you can put one word on it – “remarkable” – …
Month: October 2010
Interpretation of the Basic Reproduction Number
Maybe not the most click-enticing title, but I hope you find the actual content a bit more interesting. “In epidemiology, the basic reproduction number (sometimes called basic reproductive rate or basic reproductive ratio) of an infection is the mean number …
Why do we share?
I believe that word of mouth has evolutionary origins. Put simply, the human race benefited from telling family and friends about where the best roots and berries could be found, where the year round waterhole was, or where the best …
Some help with the viral loop
First of all, I don’t like to use the word “viral” about something that hasn’t proven itself viral yet, but many people use it anyway. To them, it is simply the easiest way to refer to an upcoming campaign they …
Pizza & Easter Eggs
I noticed this video through Viral Friday. It is Google Mobile showing their new feature My Location. Usually, Google Mobile seems to get between 15 000 and 20 000 views on their videos, but they seem to have gotten something …