With the financial crisis already here and recession just around the corner, discussions run high about what will happen in the advertising and PR industries. How will it affect us? There will be businesses that continue just like before and …
Who’s got a better chance in the economic downturn? Read more »
When reading What is social media marketing (sparked by Peter Kim’s post Defining Social Media Marketing), I remembered a previous post on my blog in swedish, and the change in mindset needed in this new media landscape. Aikido is a …
This is not new, but worth posting again. One of my favourite blogs was Creating Passionate Users before the sad end. Kathy Sierra et al. wrote about users of systems, but substitute the word “user” for “customer”, change some other …
One of the most well-known quotes within the advertising world is: Half the money I spend on advertising is wasted; the trouble is I don’t know which half. by John Wanamaker. The exact share that is wasted is something that …