People are Awesome
Via ViralBlog I found a video for Hadouken! In short it is a compilation of people doing awesome stuff – things that have been posted on the Internet. Right now it is closing in on 4,5 million views. And, I …
Category: Marketing
12 Viral Content Triggers
For a campaign to go truly viral, amazing content is often key. So, what kind of content works? What will make people want to pass something on? In my experience, you can put one word on it – “remarkable” – …
Interpretation of the Basic Reproduction Number
Maybe not the most click-enticing title, but I hope you find the actual content a bit more interesting. “In epidemiology, the basic reproduction number (sometimes called basic reproductive rate or basic reproductive ratio) of an infection is the mean number …
Why do we share?
I believe that word of mouth has evolutionary origins. Put simply, the human race benefited from telling family and friends about where the best roots and berries could be found, where the year round waterhole was, or where the best …
Pizza & Easter Eggs
I noticed this video through Viral Friday. It is Google Mobile showing their new feature My Location. Usually, Google Mobile seems to get between 15 000 and 20 000 views on their videos, but they seem to have gotten something …
A dis-loyalty card & the world’s best coffee
I had heard about it and had pretty high expectations. Would Prufrock Coffee in Shoreditch in London deliver? It wasn’t the typical combination; a clothes and accessories store, combined with a coffee shop featuring two world class baristas. The coffee …
Everybody loves a smile!
If there is anything that is contagious to humans it’s a smile. If there is anything a company can do, totally free, to get more satisfied customers, it’s giving them a smile (NOT a faked one). And if there is …
The Funnyness Theory – an initiative to create change
Here’s a funny campaign integrating guerilla marketing stunts with “how did we do it”-videos and even a “coming soon” video, that will be followed up by the shooting from the third guerrilla stunt. I can imagine quite a buzz was …
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Viral amplification loops – the secret for virals?
A viral campaign – everybody wants one. Few ever gets one. I am the first to admit that it isn’t easy, but there are things you could to to better the odds of ever creating a campaign that goes viral. …
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Optimizing for viral spread
When talking about viral marketing, there is no question about it – content is king. To make videos, games or applications go truly viral, there is no substitute for great content. However, even if you can have a pretty good …