BlendTec made a huge success with their “Will it blend?”-series. And, they don’t miss an opportunity when they see one. With all the buzz around the iPad, they got what they wanted. As always, using current events is a good …
I recently visited Trinidad & Tobago. I love to travel, for more than one reason. Besides vacation, new experiences and meeting new people I also almost always get business ideas. Things missing in Sweden, or things that are missing in …
This Friday I spent the afternoon away from the day to day business of JMW, and once again gave a lecture about viral marketing at Berghs School of Communication, the world’s best communication and advertising school. The last time I …
Viral marketing – Guest lecture at Berghs – School of the Year Read more »
I haven’t gotten a tag cloud here, but this is what I write most about. And it’s built not just from the tags I use, it’s from all the words on the blog. Generated from wordle.net. Hat tip to Patrick …
I’m back from vacation, going through my reader, and as I still haven’t gone through it all, this might be repetition for some. Sorry about that. From what I’ve noticed, United Airlines is in trouble, as they break guitars. Dave …
Today was a great day! After a nice day at work, I went to Daytona Sessions, and listened to, Morris Packer, Katarina Graffman (from Inculture) and Umair Haque (also at Bubblegeneration). A very interesting afternoon, which also included the announcement …
There is still some time left, so if you want to do something extra, if you don’t have time, or if you actually end up fouling up, forgetting all about it until it’s almost too late, here is a chance …
A chance to make up for a forgotten Valentine’s gift Read more »
Something got me thinking this Monday. Some weeks ago Swedish digital communications agency Daytona announced a blog award with the following three categories: Marketing (Marknadsföring) Media (Media) Trends & Web Services (Trender och webbtjänster) As previously mentioned, this blog was …
This is a brilliant ad for Heineken, which has gone viral since launch late in December. So far, about 1,116,103 views, and at least 260 (including this one) blog posts about it, according to Viral Video Chart. Brilliant! Also at: …
During the last couple of years Crispin Porter + Bogusky has delivered several interesting campaigns for Burger King. Several of them have gone viral, including Subservient Chicken, Whopper Freakout, Sith Sense and Whopper Virgin (read more about BK advertising). A …
Burger King’s most interesting viral campaign so far! Read more »