Focus on the feeling
I just found a very nice quote on Disruptive.nu (in Swedish). It was made in Swedish, by Pär from what I understand, and is translated by me here: “The product in a company is the feeling the client has when …
Category: Personal
Inspiring
I just found out from Johan Ronnestam (also nominated) that this blog has been nominated in Daytona’s YABA (Yet Another Blog Award). The award wants to promote inspiring blogs about Marketing, Media and Trends & Web Services in Sweden. This …
Be as attractive as you can!
Via Åkestam Holst I found an interesting article in Advertising Age – P&G Digital Guru Not Sure Marketers Belong on Facebook. There is definitely an interesting take on what we call “consumer generated media”. The man from P&G, Ted McConnell, …
Malcolm Gladwell at Pop!Tech
I am very happy my copy of Malcolm Gladwell‘s new book Outliers is in the mail. I have been looking forward to his next book since Blink (and before that, since The Tipping Point). So, it was interesting to get …
How to get attention
It has been told for years – consumers are exposed to more than 3000 commercial messages per day. It could be less, but probably it is more now, and increasing. Herbert Simon, maybe the first person to frame the concept …
This is the plan
Here, I will be posting new stuff, in the start also mixed with some of the text I have posted in swedish on my previous blog, but translated to english. It will not be any material that is dated or …
Slowly on my way…
Hi, after blogging for three years in swedish, this will be my blog in english. I still have a lot of tweaking to do, with plug-ins and some design changes, but still. This is the first official blog post on …