According to Wikipedia, schemas are: “…a mental structure of pre-conceived ideas, a framework representing some aspect of the world, or a system of organizing and perceiving new information.” It is also something that: “…influence attention and the absorption of new …
It is finally ready! Download by clicking the image or link below. Viral Thinking – a “Viral Marketing Toolkit” is my ebook about how to maximize the potential for viral spread. Creating something that is viral is sometimes the goal, …
Viral thinking – an ebook on how to maximize viral spread Read more »
In The Tipping Point, Malcolm Gladwell wrote about how an bar fight might grow. Everybody has their own “tipping point” for how many people have to be fighting to engage themselves in the fight. Something similar is seen in this …
It is interesting to see how different rules within businesses shape the way people within them behave. It is even more interesting to see how what these result in over time. Even though they might have a short term benefit, …
What you measure influences how much word of mouth you get Read more »
Happy New Year! It is a little late as I haven’t been blogging for about 10 days, I know, but nonetheless I wish you a happy new year! I think 2009 will be great! But, before I start the new …
In business literature, we are used to reading about the costs of customer acquisition. And usually, these costs are pretty high, typically a lot higher than the costs for keeping an existing customer. So, it is always pretty surprising to …
New vs. existing customers – who do you put your money on? Read more »
What is it that actually drives word of mouth? One obvious driver is that people like to talk, and actually benefit from it. Throughout history, communicating good and bad helped our close ones learn things that were important to survive …
How the rule of reciprocity affects word of mouth Read more »