I just read Jeremiah Owyang’s post – Retweet: The Infectious Power Of Word Of Mouth. Being extremely interested in word of mouth and viral, these are my first thoughts. The “retweet” phenomenon as defined by Jeremiah: “Within the Twitter community …
Via Åkestam Holst I found an interesting article in Advertising Age – P&G Digital Guru Not Sure Marketers Belong on Facebook. There is definitely an interesting take on what we call “consumer generated media”. The man from P&G, Ted McConnell, …
I have found myself getting inspired by Mitch Joels posts on Six Pixels of Separation a lot lately. His post, Citizen Journalism Is A Farce, makes me think of one of my old posts in Swedish, where I used some …
This is a translation of one of my previous posts in Swedish – Sociala medier är dött om fem år! Working with social media, and letting go of the (imagined) control over the message, is something businesses still have a …
Mitch Joel’s post on Six Pixels of Separation – Intimacy 2.0, made me think of my previous post in Swedish – Fasta och flexibla nätverk. With more and more of our media becoming digital and people creating social networks on …
It’s not really new, but I figured it’s worth posting anyway. Andy Sernovitz, Ze Frank, and Viral Video I think he touches on a number of things that are important to remember. “… it has to do with exponential growth… …
It has been told for years – consumers are exposed to more than 3000 commercial messages per day. It could be less, but probably it is more now, and increasing. Herbert Simon, maybe the first person to frame the concept …
New technology is really interesting. It changes our needs, mindsets and behaviour. The term for people who have grown up with what we consider relatively new technology are called Digital Natives (as compared to Digital Immigrants). To accomodate these digital …
We didn’t know it, but YouTube actually started in 1985. 😉 A funny clip about how it worked back then. So far 744 000 views since end of August. Via: WowEffect
We’ve seen the campaigns for the current US election using online tools like never before. Here is one of the more recent examples – a brilliant ad for the Obama campaign. It was uploaded on the 24th of October, and …