Pizza & Easter Eggs
I noticed this video through Viral Friday. It is Google Mobile showing their new feature My Location. Usually, Google Mobile seems to get between 15 000 and 20 000 views on their videos, but they seem to have gotten something …
Category: Viral Marketing
Youtube five years old!
Congratulations Youtube, you just turned five years old a short time ago! It is quite incredible actually that this destination on the Internet is just five years, considering we have seen countless viral videos, stars being made and political campaigns …
BlendTec doesn’t miss an opportunity
BlendTec made a huge success with their “Will it blend?”-series. And, they don’t miss an opportunity when they see one. With all the buzz around the iPad, they got what they wanted. As always, using current events is a good …
Confusion about influentials
The other day I read a post about “influentials” – these people marketers and PR-professionals so desperately want to reach. From research by Duncan Watts, we have learnt that influentials aren’t that influential. Influential or not, Watts believes that whether …
Everybody loves a smile!
If there is anything that is contagious to humans it’s a smile. If there is anything a company can do, totally free, to get more satisfied customers, it’s giving them a smile (NOT a faked one). And if there is …
A YouTube psychic?
Oops, I’ve been had again. This is weird, but of course there’s some secret and logic behind it. Try it out yourself! Right now, it spreads virally in a lot of places, like on Facebook and blogs. It’s closing in …
The Funnyness Theory – an initiative to create change
Here’s a funny campaign integrating guerilla marketing stunts with “how did we do it”-videos and even a “coming soon” video, that will be followed up by the shooting from the third guerrilla stunt. I can imagine quite a buzz was …
The Funnyness Theory – an initiative to create change Read more »
Viral amplification loops – the secret for virals?
A viral campaign – everybody wants one. Few ever gets one. I am the first to admit that it isn’t easy, but there are things you could to to better the odds of ever creating a campaign that goes viral. …
Viral amplification loops – the secret for virals? Read more »
Optimizing for viral spread
When talking about viral marketing, there is no question about it – content is king. To make videos, games or applications go truly viral, there is no substitute for great content. However, even if you can have a pretty good …
Danish mother seeking – and the spoofs
Just like Daan from ViralBlog suspected, MediaCulpa confirmed, and Resumé writes about it was a hoax, the Danish mother seeking video that got so many people talking and posting these last couple of days. VisitDenmark, the danish agency promoting Denmark …