Be a grizzly
“If you’re going to be a bear, be a Grizzly.” Something Dan Heath, author of the great book “Made to Stick” said on The Fire Sessions 2009. Read it all on Brains On Fire. Really good!
Category: Word of Mouth
SlapChop infomercial goes viral
It’s really funny to see what happens sometimes when a commercial is taken online. Now, it doesn’t have to be an amazing commercial or anything. Something like the SlapChop (unless you have enormous amounts of time, just give it some …
What you measure influences how much word of mouth you get
It is interesting to see how different rules within businesses shape the way people within them behave. It is even more interesting to see how what these result in over time. Even though they might have a short term benefit, …
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How to get word of mouth from non-customers
The way customers are treated isn’t always the way you’d wish is was. Sometimes it’s the wrong person in the wrong place. Sometimes it is strict rules about what you can or are allowed to do as employee. And sometimes …
How to get retweets
CopyBlogger had a nice post, 5 Steps to Going Viral on Twitter, by Dan Zarella, which Mack on The Viral Garden followed up on, adding his own advice in How I get ReTweets on Twitter. In short, Dans advice (some …
A chance to make up for a forgotten Valentine’s gift
There is still some time left, so if you want to do something extra, if you don’t have time, or if you actually end up fouling up, forgetting all about it until it’s almost too late, here is a chance …
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Word of mouth important in tech decisions
Ian McKee from The Power of Influence references the “Tech Decision Maker” study stating that 51 % of tech decision makers rely on word of mouth for their decisions. Interesting to see though is that user generated media (user generated …
A brilliant campaign that stumbles badly on the finishing line
Today I saw the Make Me Super site which is a campaign site with a funny personalisation theme. This type of campaign is the “older cousin” to the campaigns with only name personalisation I have written about more than once. …
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Facebook required changes to Whopper Sacrifice
I recently wrote about Burger Kings campaign Whopper Sacrifice, a Facebook application where you could de-friend 10 “friends” on Facebook and get a free Whopper. Now it seems Facebook has required changes to the application due to privacy issues, according …
Effects of a blog award
Something got me thinking this Monday. Some weeks ago Swedish digital communications agency Daytona announced a blog award with the following three categories: Marketing (Marknadsföring) Media (Media) Trends & Web Services (Trender och webbtjänster) As previously mentioned, this blog was …