Focus on the feeling
I just found a very nice quote on Disruptive.nu (in Swedish). It was made in Swedish, by Pär from what I understand, and is translated by me here: “The product in a company is the feeling the client has when …
8 favourites from 2008
Happy New Year! It is a little late as I haven’t been blogging for about 10 days, I know, but nonetheless I wish you a happy new year! I think 2009 will be great! But, before I start the new …
What smart marketers can learn from smart teachers
When a teacher loses attention from students, the usual response is to raise the voice and speak louder. The same kind of response is very common in marketing. The problem is that the louder it is, the more people get …
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New vs. existing customers – who do you put your money on?
In business literature, we are used to reading about the costs of customer acquisition. And usually, these costs are pretty high, typically a lot higher than the costs for keeping an existing customer. So, it is always pretty surprising to …
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Inspiring
I just found out from Johan Ronnestam (also nominated) that this blog has been nominated in Daytona’s YABA (Yet Another Blog Award). The award wants to promote inspiring blogs about Marketing, Media and Trends & Web Services in Sweden. This …
How the rule of reciprocity affects word of mouth
What is it that actually drives word of mouth? One obvious driver is that people like to talk, and actually benefit from it. Throughout history, communicating good and bad helped our close ones learn things that were important to survive …
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A guide in the new landscape
I just read that People don’t trust company blogs – a fact Forrester has dug up. Pretty interesting statistics! Considering that people don’t trust companies very much in general, I am personally even more surprised about the low trust for …
Mapping out a constantly changing landscape
Now that is impossible, isn’t it? 20 years ago, we didn’t have the Internet we have today. The media landscape looked pretty much the same as it did 30 years ago or even 40 or 50 years ago. Big TV-networks …
How to speed up evolution
These are some first thoughts on the subject, so feel free to comment and contribute with your own thinking. It is something I have been thinking about for some time. I have tried to formulate it in my mind, and …
I love this!
About a week ago, I posted about some effects of retweets, and how businesses can use them here – inspired by Jeremiah’s post – Retweet: The Infectious Power Of Word Of Mouth . My post inspired Anton (also blogging here), …