How to get retweets
CopyBlogger had a nice post, 5 Steps to Going Viral on Twitter, by Dan Zarella, which Mack on The Viral Garden followed up on, adding his own advice in How I get ReTweets on Twitter. In short, Dans advice (some …
A chance to make up for a forgotten Valentine’s gift
There is still some time left, so if you want to do something extra, if you don’t have time, or if you actually end up fouling up, forgetting all about it until it’s almost too late, here is a chance …
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Word of mouth important in tech decisions
Ian McKee from The Power of Influence references the “Tech Decision Maker” study stating that 51 % of tech decision makers rely on word of mouth for their decisions. Interesting to see though is that user generated media (user generated …
A brilliant campaign that stumbles badly on the finishing line
Today I saw the Make Me Super site which is a campaign site with a funny personalisation theme. This type of campaign is the “older cousin” to the campaigns with only name personalisation I have written about more than once. …
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Facebook required changes to Whopper Sacrifice
I recently wrote about Burger Kings campaign Whopper Sacrifice, a Facebook application where you could de-friend 10 “friends” on Facebook and get a free Whopper. Now it seems Facebook has required changes to the application due to privacy issues, according …
Effects of a blog award
Something got me thinking this Monday. Some weeks ago Swedish digital communications agency Daytona announced a blog award with the following three categories: Marketing (Marknadsföring) Media (Media) Trends & Web Services (Trender och webbtjänster) As previously mentioned, this blog was …
Do a lot of followers equal authority?
Twitter has been growing in Sweden lately, challenging Finnish Jaiku, which has been pretty dominant in the social media sphere, and Swedish Bloggy. Meanwhile, over in the US, there seems to have been some discussion on whether many twitter followers …
A money printing machine?
If you are reading this blog, and read Seth Godin’s blog, you might already have read this. If you don’t, you should! And here’s a post for you! =) An nice take on advertising – Do ads work?. “If the …
I just have to post this!
This is a brilliant ad for Heineken, which has gone viral since launch late in December. So far, about 1,116,103 views, and at least 260 (including this one) blog posts about it, according to Viral Video Chart. Brilliant! Also at: …
Burger King’s most interesting viral campaign so far!
During the last couple of years Crispin Porter + Bogusky has delivered several interesting campaigns for Burger King. Several of them have gone viral, including Subservient Chicken, Whopper Freakout, Sith Sense and Whopper Virgin (read more about BK advertising). A …
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