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Tag: Mark Granovetter

By Posted on Posted in Internet, Marketing, Social Media, Viral Marketing, Word of Mouth 1 Comment Tagged with ,

This January I was pretty impressed by the new thinking CP&B did with the campaign Whopper Sacrifice. I am not talking about the morality in dropping friends on Facebook to get a free Whopper. What impressed me was that it …

Using strong and weak ties in viral campaigns Read more »

By Posted on Posted in Internet, Marketing, Social Media, Viral Marketing, Word of Mouth No Comments Tagged with , , , ,

I have previously written about Fixed and flexible networks. By “flexible networks” I mean the kind of networks we have around us where we chose who will be included depending on the situation. For example, if we want to know …

The next level of viral marketing Read more »