It is finally ready! Download by clicking the image or link below. Viral Thinking – a “Viral Marketing Toolkit” is my ebook about how to maximize the potential for viral spread. Creating something that is viral is sometimes the goal, …
Viral thinking – an ebook on how to maximize viral spread Read more »
For a campaign to go truly viral, amazing content is often key. So, what kind of content works? What will make people want to pass something on? In my experience, you can put one word on it – “remarkable” – …
Maybe not the most click-enticing title, but I hope you find the actual content a bit more interesting. “In epidemiology, the basic reproduction number (sometimes called basic reproductive rate or basic reproductive ratio) of an infection is the mean number …
First of all, I don’t like to use the word “viral” about something that hasn’t proven itself viral yet, but many people use it anyway. To them, it is simply the easiest way to refer to an upcoming campaign they …
BlendTec made a huge success with their “Will it blend?”-series. And, they don’t miss an opportunity when they see one. With all the buzz around the iPad, they got what they wanted. As always, using current events is a good …
This Friday I spent the afternoon away from the day to day business of JMW, and once again gave a lecture about viral marketing at Berghs School of Communication, the world’s best communication and advertising school. The last time I …
Viral marketing – Guest lecture at Berghs – School of the Year Read more »
I have previously written about Fixed and flexible networks. By “flexible networks” I mean the kind of networks we have around us where we chose who will be included depending on the situation. For example, if we want to know …